The company's founder Ute and Werner Nolte both come from entrepreneurial families. In their younger days, both helped in the parents' businesses, and learned how to deal with responsibility and entrepreneurial thinking and acting.

In 1971 they founded their first company, which until today operates as a supplier for the automotive industry amongst others. After years of experience as a supplier for one of the largest direct marketing enterprises of cleansing material in Germany in the 80s and 90s and participation in its rapid and immaculte growth, the benefits of direct marketing became obvious: It was fascinating to observe how the independent distribution partners of this company successfully moved forward becoming executive managers of large distribution organizations and companies.

To measure up to the growing demand for high quality cleaning products, the company WiBa Purifier Distribution GmbH was founded in 1993 and its own product line was developed, which mirrors the long lasting experience as a manufacturer of cleaning products on the one hand and the expertise and innovation of a German industrial enterprise on the other hand.

The focal point for the future of our company: for our customers we always want to be a competent partner in the household in terms of facilitating work and saving time. We aspire to the expansion of our distribution network and to a successful cooperation with our distribution partners. We aim for constant development and wish to enrich and win the market with independent products.